Is Fear of Failure Holding You Back from Starting Your Own Painting Business?
- By Andy Thompson
a known fact among house painters that over 90% of new
painting businesses never make it past the first year.
But did you also know that one
of the main reasons so many
good painters never get started is due to fear of failure?
Fear of failure paralyzes
painters into remaining in
dead-end jobs painting for bosses who don't appreciate them and who
them enough to survive.
Although our industry
desperately needs better customer
service oriented painters in the field, there
is a right and wrong way to go about getting started.
The thought process for most
house painters considering
starting their own painting business is “I know how to paint
so I will start my
own painting business” but it quickly becomes clear that
there is more to
owning a painting business then the ability to apply paint well.
Don't get me wrong good
painting skills are a very important
part of the process, but
there are two
other skill sets that must be developed also.
Having a grasp of these two
skill sets practically
eliminates the fear of failure and will put you on a firm foundation to
your painting business.
The first skill set is
marketing, which is the ability to
get your phone ringing and consistently bring in new work.
The second skill set is bidding
and estimating, which is the
ability to come up with the right price and land jobs on a consistent
There are really only two ways
to develop these two areas of
You can take the frustrating,
costly and time-consuming route
of trying to figure it out on your own through trial and error, or you
research study and apply proven techniques found in a quality painting
building home study course.
My point is that the
information gathering phase is arguably
the most important first step, but unfortunately it's also the most
The good news is there's one
sure fire way to overcome the
fear of failure and that is to gather information and educate yourself
what it takes to start, profit and succeed before you jump right in.
Spend some time searching the
Internet looking for websites
and gathering information such as articles and interviews, presented by
who are already experiencing the type of success that you would like to
Decide what type of paint jobs
you would like to target (for
example, interior residential repaints). Speak to your local
store manager and ask questions about your local market.
The funny thing about the fear
of failure is that it only
exists because of “lack of knowledge”.
So if you spend some time
gathering information from
credible sources about how to develop a cost effective marketing system
to competitively and profitably bid and estimate paint jobs you will
gain the confidence to finally take the step and be your own boss.
The more knowledge you gain
before you get started, the
greater your chance for long-term predictable success.
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